About us

Ayesha Ismail has been working in the fashion industry since 2018 and has worked with two of Pakistan’s leading fashion brands. Her love for ancient textiles, color, and craftsmanship began long before she became a part of the industry. Her aesthetic is deeply rooted in the textile traditions of South Asia, yet shaped by the diverse cultures of the cities she has visited. 

The brand stands at the crossroads of heritage and modern luxury. Inspired by the grandeur of history, the vibrancy of South Asian art, and the mastery of traditional craft, each piece is designed for those who appreciate opulence with intention.

Craftsmanship is the heartbeat of the brand. Every garment is brought to life by artisans whose skill transforms fabric into sculpture and detail into distinction. Their mastery — refined over generations — infuses each piece with depth, character, and the unmistakable aura of luxury handwork.

This is fashion with purpose, artistry with edge. A celebration of culture elevated to couture. A place where tradition commands the future — unapologetically and magnificently.

With an unwavering commitment to excellence, each piece is crafted in limited quantities to preserve its exclusivity.
We design for the daring, the visionary, and the unapologetically unique.